New Books - Marketing and Promotion

I am always looking at new ideas for marketing and promoting myself and my book, and think that it is a particularly exciting time for such efforts. The social media continues to revolutionise everything. So here is a pile of new books I have got this month to bring me right up to speed on getting my message out!

Do the Work by Steven Pressfield - I have recently read his The War of Art, which I found one of the most remarkable and inspiring books I'd read in years. This one has come from Seth Godin's publishing venture The Domino Project.

Book Marketing Made Easy by D'Vorah Lansky

The Thank You Economy by Gary Vaynerchuk - Last year I was really inspired by his book Crush It, so look forward to reading this, his newest.

Inbound Marketing by Brian Halligan and Dharmesh Shah

Guerrilla Marketing for Writers by Jay Conrad Levinson et al - Guerrilla Networking is quite the most useful book I've ever read, and I always read Levinson's stuff on-line. This is a book custom-made for me.

Brilliance by Design by Vicki Halsey - Can't quite remember why I got this one, actually. But sometimes the most serendipitous purchases can have the greatest impact.

The Author's Guide to Building an Online Platform by Stephanie Chandler - I have only just finished reading her wonderful From Entrepreneur to Infopreneur, so am expecting this one to be equally stimulating and full of good ideas.

Rework by Jason Fried and David Heinemeier Hansson - This one gets raved about quite a lot on-line, so I thought I'd better read it.

The One Minute Millionaire by Mark Victor Hansen - From the master.

Content Rules by Ann Handley & C. C. Chapman - When I was browsing this particular section at the bookshop this book really stood out as ths best one available, and it looks like it will inspire some pretty hard work and (hopefully) some great ideas and results.

The Power of Full Engagement by Jim Loehr and Tony Schwartz - How to get more out of your day, apparently. I need this.

Poke the Box by Seth Godin - Why doesn't The Domino Project put titles on the front cover?

How to Make, Market and Sell Ebooks by Jason Matthews - One of my goals for this year is to create a couple of ebooks. I don't have much time left!


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